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It’s essential to leverage every tool at your disposal to attract potential tenants in today’s competitive market. High-quality renderings are a powerful way to showcase your property, and Instagram is the perfect platform to display these assets. According to our Designing for the Future: Insights & Trends from Developers & Students 2023 report, properties that effectively use social media experience significantly higher engagement and inquiries. Here’s how you can make the most of your rendering assets on Instagram during leasing, along with some compelling statistics from our report to show why it’s worth the investment.

1. Create Engaging Content with Renderings

Renderings offer a photorealistic preview of your property, making it easier for potential tenants to visualize living there. Use the Starter Package from our uForis Social Optimization Packages, which includes 2 perspectives and 1 rendered video clip. This is ideal for creating posts that highlight key areas of your property.

2. Use Video Clips to Increase Engagement

Video content tends to perform better on social media, garnering more engagement than static images. With the Essentials Package, you get 4 perspectives, 2 rendered video clips, and 1 cinemagraph media. Use these video clips to provide a virtual tour of the property.

3. Leverage Cinemagraphs for a Unique Touch

Cinemagraphs are a blend of photo and video, offering a subtle motion that can catch the viewer’s eye. The Pro Package includes 6 perspectives, 3 rendered video clips, and 2 cinemagraph media. Use these to create a visually stunning Instagram post that stands out in a crowded feed.

4. Optimize for Instagram Formats

Ensure your renderings and videos are optimized for Instagram’s formats. Our offerings are scaled to 1:1 or 9:16, based on the type of media, ensuring your content looks great on both the feed and Instagram Stories.

5. Highlight Key Features in Stories and Reels

Instagram Stories and Reels are perfect for short, impactful content. Use these features to highlight unique aspects of your property, such as amenities or nearby attractions.

Conclusion

Utilizing your rendering assets effectively on Instagram can significantly enhance your leasing efforts. By investing in our social optimization packages, you can create high-quality, engaging content that attracts potential tenants and drives inquiries. Start leveraging these tools today and see the difference in your leasing performance.

For more details on our social packages, reach out to us at www.uforis.com/contact