In a competitive leasing market, location often feels like everything. But what happens when your new development isn’t in the “prime” spot? Leasing success hinges on more than just location, it’s about delivering a vision that resonates.
When Data Meets Real-World Success
Our latest Designing for the Future Report revealed a compelling trend: 33% of students are willing to stretch their budget to live with friends. While price and privacy remain key priorities, emotional connection and shared experiences also play a major role in leasing decisions.
Interestingly, even before these findings were released, our partners at Asset Living leaned into a similar approach for one of their properties Texan Villas. Proof that these preferences are playing out in real time. Instead of competing on location, they focused on:
- Showcasing the perks of being a brand-new community
- Hosting curated social events to spark community and connection
- Highlighting value through lifestyle, not just geography
This strategy combined with other approaches helped the property reach 100% occupancy in just four months. Their success story reflects exactly what the data now confirms: students are seeking more than just four walls; they are seeking a sense of belonging.
Bringing the Vision to Life with 3D Renderings
We collaborated with Asset Living and Systematic Capital Management early in the design and pre-leasing process to create high-quality 3D renderings that captured the story they wanted to tell. Our visuals helped showcase:
- Private bedrooms and bathrooms that spoke to students’ desire for personal space
- Cozy, modern amenity spaces like a 24-hour fitness center and resort-style pool
- A cohesive design aesthetic that built excitement and trust
The Takeaway
Renderings can do more than fill a gallery; they can bring data to life. When visuals align with what students value, they become a powerful tool for engagement, connection, and decision-making.
If you’re ready to tell a story students want to be part of, let’s render it real.