Leasing VR App - a painkiller for Domus with unexpected benefits
How the uForis helped Domus shorten their rental cycles over 50% and increase their year-over-year monthly rentals by 20%.
Under the leadership of Tara Brouwer and Ho Tek, Domus started with only 5 houses in one city and grew exponentially to 20 buildings with 80 houses (~3,500 units) from coast to coast in only 10 years. Dealing with growing pains became their daily routine.
Problem: High turnover and long leasing cycles
Due to their hyper-growth as well as the high turnover rate in Student Housing Sector, these pains are amplified. Their Leasing Cycle were 4-5 hours on average, not including the ones that fail to close. With close to 2,000 units leased every year, that is a lot of hours.
140 layouts captured in 2 months (30 shooting days).
Domus branded iOS / Android mobile apps - Cardboard and GearVR ready.
Web embedded tours.
Results: Shortened cycles to rent more and faster
Prospective tenants shortlist the units they want to see physically down to 1-2, instead of the 4-5 units.
Less physical viewings means less hassle coordinating with the current tenants.
Web tours increased prospective tenants who are out-of-province / state / country. An agent was able to close a deal with foreign students on the phone in 40 minutes via web tours.
Lowering the amount of time spent with potential tenants boosted agent morale and job satisfaction. With 40-50% less work while enjoying a higher chance of getting the closing bonus.
Together with the massive reduction in agents’ coordination overhead, Domus Student Housing experienced a 25% increase in the year-over-year monthly units rented.